Heather Rasley 239.595.1466 | San Francisco, CA | heather.rasley@gmail.com | www.heather-rasley.com Education Graduate coursework - Interactive Telecommunications Program, NYU - 2007-2008 B.A. Humanities - New College of Florida - 2002-2006 The Deputy - Automattic (San Francisco, CA) 2008-present Interact with and educate WordPress.com community through news blog, contests, Twitter and support documentation. Answer customer support requests and moderate forums. Assist company president with press relations and special projects. Web Editor - Miles Media (Sarasota, FL) 2007 Collaborated with design and development teams on major redesign of VisitFlorida.com. Analyzed web metrics and made changes to improve traffic flow. Assigned stories and managed writers. Edited and wrote features and copy. Helped build brand identity for Visit Florida through content distribution via social media sites, i.e. YouTube and MySpace. Editorial Assistant- Miles Media (Sarasota, FL) 2006-2007 Proofread and edited a number of print publications, e-newsletters and web projects, sometimes doubling as project manager. Edited the inaugural and award-winning Key West Vacation Planner and Membership Directory. Assisted translation and content management of FtMyersSanibel.com. Wrote feature stories. Assisted with story assignments and writer contracts. Contributing Editor - TheMorningNews.org 2006-present Managed People We Like, a biweekly portrait feature. Recruited photographers and conducted interviews with subjects. Assisted with research projects and wrote in-house guide on image copyright. Wrote music reviews and contributed to group pieces. Public Relations Intern - Sarasota Film Festival Spring 2006 Served as liaison between talent and press at galas and events, including coordination with live camera crews and magazine photo shoots. Ushered talent to VIP areas. Aided press check-in. Computer Skills HTML, CSS (beginning), Processing (beginning), understanding of object-oriented programing Serious social web participant, blogger (since 1999), and image and link curator Frequently use: Firefox, Coda, Linkinus, Skitch, Adium, Skype, Evernote Papers Inside Out: Collaborative Authorship and Narrative Distribution in Public New Media Artworks and Contemporary Technocultural Developments -undergraduate thesis, New College of Florida, 2006 Silver ADDY Award 2008 - Editor, Key West Vacation Planner & Membership Directory Awards